Executive summary
Greene & Sons Lawnworks is a tight residential specialist with a reputation strong enough to print money — and a back office thin enough to lose it. The market position is a 78 / 100 niche play that the team has earned the old-fashioned way, but the cash and operations sides of the business have not kept up. Spring demand concentrates 45% of annual revenue into eight weeks, the owner is still the dispatcher, and several large contracts this past season ran quietly under margin because the crew cost was never snapshotted against the estimate. The path forward is unglamorous: write down the rules that currently live in the founder’s head, move daily routing off the owner’s phone, and price every quote to a margin target rather than a gut number. Done together inside one quarter, these moves unlock the demand the market has been generating and let the business accept the referrals it has been quietly turning away.